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/ Websites for Trades & Service Businesses

Your website should work
as hard as you do.

/ Philosophy

We don't do pretty.
We do power.

/ About

Small businesses deserve
world-class creative.

Wood Fired Designs is a one-person studio with no patience for generic templates and no interest in design that doesn't earn its keep. Purpose-built creative that lights a fire under your brand.

60 Brands Built
7 Industries
MD → Nationwide
Live in 7 Days | Starting at $1,200 | Mobile-First | You Own Everything | No Agency Overhead

/ Sound Familiar?

Your website is costing you jobs right now.

01

You're not showing up on Google

If your site is slow, thin on content, or not mobile-optimized, Google isn't sending anyone your way — period.

02

Customers click away in seconds

A homeowner finds two contractors. One has a sharp, fast site. One doesn't. They're calling the sharp one. Every time.

03

You've been meaning to fix it

You've been running a business, not building websites. That's exactly what we're here for — and now you found us.

That preview we sent you? That's what's possible.

/ Services

We specialize in the moments that make buyers stop scrolling and start trusting.

Punch Harder. Look Sharper.

01 Brand Identity Logo systems, brand guidelines, and visual language built to last.
02 Website Design Custom HTML/CSS/JS sites and Framer builds. Fast, clean, deployable.
03 Packaging Design Labels, boxes, bags — packaging that wins the shelf and the scroll.
04 Product Photography AI-enhanced product shots that look better than a $5k studio session.
05 Merch & Apparel Hat drops, tee runs, and branded merch that people actually wear.
06 Landing Pages High-conversion single-page builds for campaigns, launches, and leads.

/ Pricing

Straight-up pricing.
No agency markup.

Starter

Starter Site

$ 1,200

For small ops that just need a strong, professional presence online. Fast to launch, easy to manage.

  • Single-page website
  • Mobile-optimized
  • Contact form + click-to-call
  • Google-ready
  • You own the domain & hosting
Live in 5 days Get Started →

Premium

Brand + Site

$ 4,200

Logo, brand identity, and a full website — all built together from scratch. Done right the first time.

  • Everything in Full Website
  • Logo & brand identity
  • Color & typography system
  • Brand guidelines document
  • Vehicle wrap / signage ready files
Live in 14 days Get Started →

Not sure which tier is right? Send me a message — I'll tell you which one makes sense for your business, no pressure.

Michael Deschenes — Founder of Wood Fired Designs

Founder · Lead Designer · Strategist

Michael
Deschenes

/ About Me

You're not hiring an agency.
You're hiring me.

I'm the founder and the one who does the work — not a project manager who delegates to a junior designer you've never met. Every logo, every website, every decision comes directly from me.

I've spent years building brands across CPG, apparel, fitness, hospitality, and trades — with the kind of detail that only comes from doing the work yourself. I blend manual craftsmanship with AI-powered speed, so your site is sharp, fast, and delivered without the agency timeline or the agency bill.

Clients trust me because I bring clarity, taste, and actual solutions — not buzzwords and bloated proposals.

/ Previously worked with

Facebook US Open Masters Tournament American Needle

/ Selected Work

Work that earns its keep.

Real brands, real businesses. Hover any card to see the work in motion.

Keeping Balanced Solutions — premium financial website
Web Design Motion Finance

Keeping Balanced Solutions

2026
NIAM — Meta ad creative
Meta Ad Social Media

NIAM

2026
Crosswave — brand and e-commerce
E-Commerce Brand Identity

Crosswave

2024
Epic Septic — brand identity
Brand Identity Campaign Creative

Epic Septic

2025
Dope Rope — Smoke Country campaign creative
Campaign Creative Brand Content

Dope Rope — Smoke Country

2024
Northwood Nutrition — brand video
Brand Identity Packaging

Northwood Nutrition

2024
Western Welder — brand identity
Brand Identity Trades

Western Welder

2025
Dope Rope — photography campaign
Photography Brand Content

Dope Rope — Photography

2024

/ What Clients Say

"Working with Michael is the rare experience of getting agency quality without the agency attitude."
"He took our brand from embarrassing to something we're genuinely proud to put on everything."
— Jason R., Roofing Contractor, Delaware
"Fast, sharp, and the site actually gets us leads. The ROI was obvious within the first month."
— Laura M., E-commerce Founder
"We've worked with bigger agencies. None of them communicated or delivered like this."
— Chris B., Fitness Studio Owner

/ How It Works

A tight process that keeps projects moving and clients in the loop. No wasted meetings. No mystery. Most sites are live within 7 days.

01

Discovery

One focused call to understand your goals, customers, and what winning looks like.

02

Design

Concepts built around your brand positioning, not generic templates. You'll see it before we build it.

03

Build

Clean code. Production-quality. Delivered to your domain, not to a staged link that expires.

04

Launch & Iterate

Go live fast. Revise based on real results. We're not disappearing after delivery.

/ Ready to Get More Calls?

Stop losing jobs to a bad website.

You do good work. Your website should prove it. Let's build something sharp, fast, and built to convert — so the next customer who finds you actually calls you.