Out of Bounds Pickleball (OBPB) is a lifestyle-driven pickleball brand that merges performance with culture. The project involved developing a full brand identity system from the ground up, including logo design, paddle graphics, packaging, and e-commerce visuals, to position OBPB as a bold, personality-rich disruptor in a rapidly growing sport.

Our goal was to build a brand that felt premium yet playful, blending sport, storytelling, and community. Each paddle design (The Oracle, The Apex, and Lady Luck) embodies a unique persona tied to competition, confidence, and chance. The identity system uses strong typography, vibrant iconography, and cinematic photography to create a visually distinct, high-energy brand presence across both physical products and digital platforms.

Deliverables included:

• Brand identity system and logo suite

• Paddle and packaging design

• Shopify e-commerce design direction

• Launch campaign assets and social visuals

Result: A modern, collectible-ready brand built for players who see pickleball as more than a sport — it’s a lifestyle.